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Materials Development Checklist

Full Circle Associates

Preparation

Positioning - how do your products/services benefit your clients and differentiate you from the competition?

Audience - how do you describe your target audience(s)? Where do they get their information? Are their sub audiences that require different tactics and communications channels? Are there cultural, language or demographic differences?

Consensus from all collaborating partners -- how and by when? Ensure the project is acceptable for all partners' constituents/audiences.

Budget - define budget parameters for realistic implementation expectations (and who pays)

Contact names/numbers/email and preferred mode of communications of all players (collaborators and production team)

Copy & Design Foundation

Positioning - what is the image you want to deliver ?

Audiences - has the target audience(s) been clearly defined?

Channels - how will this piece be distributed?

Mission of the Piece - Be Clear on Your Goals

Get noticed?

Be understood?

Motivate audience to action?

How to Accomplish the Mission

Appeal to audiences needs and values

Speak the audience's language

Work with cultural, economic and demographic audience characteristics

Step beyond the expected

Use appropriate production quality

Accurate

Production Issues

Scheduling key dates

Availability of components (paper, ink, printer's schedule)

Date materials needed

Availability of key players (gatekeepers) for approvals, checks, etc.

Required labor

Designer

Illustrator

Photographer

Writer

Typesetter/Desktop Publishing

Printer

Holidays, things that change calendars

Printing specs

Color

Paper

Quantity

Approvals - who, when, how

 

Timeline

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

           

Team Meeting

Team Meeting

 

Team Meeting

 

Team Meeting

 

Design

Desktop/Mechanical Art

 
     
 

Writing

 
         
   

Photography/

Illustration

   
         
     

Color Sep./

Stripping

On Press


Step 1


Investigation & Planning
     



Step 2

Design

Step 3

Implementation

 


     

Step 4

Production

  • Start work
  • Begin design
  • Present design concept
  • Select printer and confirm printing dates
  • Review blueline
  • On press
  • Background interviews
  • Begin writing
  • Printing specs out to bid
  • Begin narrative mechanical art
  • Final approval. Release to printer
  • Bindery
  •    
    • Present copy
  • Release color to separator
  • Review loose color
  •  
       
    • Begin photog/illust
    • Present copy revisions
       
         
    • Present photography and illustration
       

     

    contact us

    Full Circle Associates
    4616 25th Avenue NE PMB 126PMB #126
    Seattle, WA 98105-5021
    (206) 517-4754

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    © 1999 - 2005 WWCoCo New Media - design and graphics