The "Charity" Conversation Gap
Fundraising Technology blog points to an interesting piece by Steve Rubel (also here)and Niall Cook at H&K, then puts it to work with an example about the "The charity conversation gap.
Steve Rubel and Hill & Knowlton have created a neat little tool (and free), to quickly see what Steve calls 'The Conversation Gap'.
Basically, it allows you to see the gap between all the blog posts discussing a topic/sector/product category and those which have a company or brand's name in it.
For example, here's a graph that shows the difference between the number of blog posts mentioning 'earthquake' but not 'UN' (the blue line) and the number of those same posts that actually mention 'UN' (the orange line). The conclusion is that the UN is missing a big opportunity to join the online conversation taking place about the recent earthquake."
Check it out. Very interesting and lovely to see people playing with real world examples.