Our innovation laboratory centers around three fundamental design principles:
- Design for the group not the individual. In groups people can accomplish what they cannot do alone.
- Make the group graphical. Use the graphical, networked screen to help the group see its own values, rules and practices, thereby giving rise to social institutions.
- Embed structures through technology. Improve collaboration through the design of social and legal structures and replicate those structures through the interface.
The Do Tank targets the "capability gap" in practicing collaboration and forming groups among people who realize the opportunity for more collaborative decision-making in their governments, communities, businesses, or other organizations but do not have the experience, skills, models or tools to fulfill the potential.
I'm fascinated by their intent to design for the group, not the individual. I want to dive into this deeper to understand what this really means. What some of you have heard me say/seen me write is that most of the tools we use ARE designed for groups, but are experienced by the individual behind a computer. How do we bridge this?