Tag: social_networks

Open Source Research on FB for Non Profits

candle or mirror

I have been talking to the folks at Hosteling International USA about how to reach out to and connect with 18-25 year olds about hosteling and traveling. I told Russ Hedges, the CEO, that I did not know a lot about Facebook (one option) but I sure had a great network of people who did know a lot, and many who have focused on the use of Facebook by non profits and NGOs.

I proposed we convene a telephone conversation and toss around some ideas. Besides having this conversation, I suggested that whatever we learned, we would share out – Open Source Research. Russ was game, so I put the invite out on Twitter and within an hour had 8 RSVPs. Social networks in action, right from the start.

Today we shared conversation for an hour. Towards the end, Jim Benson suggested we walk the talk and continue our research on Facebook IN Facebook. We’d start a little group, scan FB for interesting non profit applications, leave links in the group, then reconvene to talk again in a couple of weeks. I agreed to start the group and post the minutes from today’s meeting, to begin that “sharing out” bit. So here it is… Facebook | Open Source Research on FB for Non Profits with Nancy’s Friends

Care to join our exploration? It complements some work Beth Kanter has been doing as well. Imagine, if we all share our research, we’ll either be collectively smarter, or even more confused!

Overlap in Social Networks

I have been having some casual conversations with a friend at a US non profit who is looking to attract more younger constituents (more on that later.) One of the things that we discussed was which social network(s) should they experiment with? They are seeking to attract people 18-25.

This chart from the folks at compete gives some food for thought. It does not compare demographics, but when you think about Facebook and MySpace it offers some insights.

Alex, in the blog post, noted:

We can see the social graph, as it is online today, consists of mainly personal relationships, though a large group of users belong exclusively to professional social networks and many belong to both. A collective solution to bringing the entire social graph online might do well to take a closer look at the particular needs of this early adoption crossover group.

If you were starting a new social network test, would you think about this early adoption crossover group? How would you reach them?