[ Home | Regional Leadership Conference Index Page ]
Materials Development Checklist
Full Circle Associates Preparation Positioning - how do your products/services benefit your clients and differentiate you from the competition? Audience - how do you describe your target audience(s)? Where do they get their information? Are their sub audiences that require different tactics and communications channels? Are there cultural, language or demographic differences? Consensus from all collaborating partners -- how and by when? Ensure the project is acceptable for all partners' constituents/audiences. Budget - define budget parameters for realistic implementation expectations (and who pays) Contact names/numbers/email and preferred mode of communications of all players (collaborators and production team) Copy & Design Foundation Positioning - what is the image you want to deliver ? Audiences - has the target audience(s) been clearly defined? Channels - how will this piece be distributed? Mission of the Piece - Be Clear on Your Goals Get noticed? Be understood? Motivate audience to action? How to Accomplish the Mission Appeal to audiences needs and values Speak the audience's language Work with cultural, economic and demographic audience characteristics Step beyond the expected Use appropriate production quality Accurate Production Issues Scheduling key dates Availability of components (paper, ink, printer's schedule) Date materials needed Availability of key players (gatekeepers) for approvals, checks, etc. Required labor Designer Illustrator Photographer Writer Typesetter/Desktop Publishing Printer Holidays, things that change calendars Printing specs Color Paper Quantity Approvals - who, when, how Timeline
Full Circle Associates |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||