Full Circle Associates

The recent Tech Soup online conversation on blogs and this article in The Chronicle, Advocacy Groups Discover the Power of Blogs to Spread Their Messages, has gotten me thinking more about the role of communications in organizations, particularly organizations that have a large geographic spread or which are distributed (i.e. the members are rarely or never colocated - together!)

What kinds of communication do we need? How much is too little? How much is too much? How public? How private? How much inward facing? Outward facing? Blogs and other forms of easy distributed publishing open up doors that ask us to then think about our strategic communications choices. "How" has given us opportunity. The "what" abounds. The "why" of what we do becomes even more important than ever.

What kinds of decision making ideas do we have to get to the best "why" possible?

[via Vermont Nonprofit CommunIT]