Full Circle Associates

While their use is still largely limited to less-than-mission-critical purposes, online social networking services are becoming more popular each day.

Dating, hobby-related hookups, and party announcements are some of the many trivial pursuits people seek on Web sites like Friendster, MySpace, and Tribe.net. But there is growing evidence to support claims that some social networking services (SNS for short) can be a powerful professional ally to businesses — in particular, independent entrepreneurs and smaller companies, for whom each new personal connection is a significant business building block.