Full Circle Associates

Readings on web credibility -- the best list ever compiled. I'm looking forward to seeing this. BJ Fogg reports that

Lab member David Danielson recently wrote a chapter on web credibility for the Encyclopedia of HCI... He did an excellent job bringing together the research relating to online trust and credibility.

Chapter Title: Web Credibility, To be published in Encyclopedia of Human-Computer Interaction in 2005. Edited by Claude Ghaoui , Liverpool John Moores University, UK. For more info see http://www.idea-group.com/encyclopedia/details.asp?ID=4467

Danielson's Abstract

Unique characteristics of the World Wide Web result in differences between the Web and traditional media with respect to (1) the evaluative processes users employ in making credibility assessments; (2) factors impacting the credibility of the Web as a medium; and (3) factors influencing credibility assessments of Web information sources. Web credibility research seeks to understand these underlying evaluative processes, assessments, and influences. This chapter provides an overview of Web credibility theory and research, covering (1) conceptualizations of credibility that have either been produced within the field or influential in Web credibility research; (2) unique features of the Web as a medium with respect to credibility; (3) evaluative processes underlying Web credibility assessments; (4) research on factors affecting user credibility assessments on the Web; and (5) future trends in the field."

[Link BJ Fogg]