Full Circle Associates

Stuart Henshall throws down an interesting gauntlet: CEOblogs.com.

"Business blogging hits the headlines in this week's Business Week. It's a nice article and suggests a new opportunity. To my knowledge no one is yet syndicating top CEO blogs. The url www.ceoblogs.com is available! So here it is. Create a syndicated blog forum that captures Fortune 500 CEO blogs. By aggregating CEO blogs you get some unique opportunities. Afterall all you are doing is aggregating their blogs. They don't like it... they can stop blogging. Centralizing the most important ones will add new perspective to the investment community, corporate direction etc. The Fortune 500 is just one slice of this. CEOBlogs can be sliced by country, industry, turnover etc.

The criteria is they must be written or audioblogged by the individual. No ghostwriting. They must have a bi-weekly average frequency to stay on the list. When the list volume needs managing readers will become involved Slashdot style. There will be a special section for 'registered analysts' comments. Blogs will be assigned industry categories etc. The site may also provide some interesting traffic data. Additionally most commented on... most trusted etc could emerge. "

I can imagine this for many domains and roles. Non profit executives? Top sales folks? What are the risks? The benefits?