Full Circle Associates

I was both heartened and a bit squicky about this one. CooperKatz & Company unveiled their new Micro Persuasion services. The concepts of engagement, particularly LISTENING, are critical these days, but the idea of "micro-persuasion" also reminds me that skilled people can influence others in a way that can be alarming. But this is really worth a peek. See what you think. I guess it all depends on your frame of reference. I think trust is the core issue.Micro Persuasion

The initial Micro Persuasion service will have a laser-like focus on helping companies listen. Subsequent launches will help them engage, influence and empower consumers. As my regular readers know, I believe that active listening is the most essential skill a company must learn in a world where we the consumers now are the media. At CooperKatz & Company we believe that this represents a tremendous opportunity for savvy companies to establish a transparent dialogue with constiuents in ways that were not possible before.

As part of our new service we will dig in and conduct a thorough audit a client?s overarching issues and vulnerabilities, develop a preparedness plan that might include the creation of special blogs, watch and closely analyze weblogs and other consumer-generated channels such as photo-sharing and link-sharing sites for bubbling issues, and strategize ways for clients to openly engage online audiences in a dialogue about their concerns. It's very consistent with what I wrote about last week.

[via - all over the place. When I first bookmarked this I had stumbled upon it via a Technorati search. Now I see links popping up. Always amazing how the idea propagates across the network!]