Full Circle Associates

Knowledge management as social system change requires an inner reform of people involved. Where KM projects are usually 'sold' on the basis of business cases, they should be sold on the basis of 'humanity and consciousness cases' to be effective drivers for social system change.

What can we do if we cannot cope with some aspects of our lives, if we fail in our relationships with other people, if we destroy our opportunities for the future, if we become ill because of work stress? Good chance that we will be advised to start psychotherapy.

What happens if our organizations destroy societal trust relationships, opportunities for future generations, if they make workers ill because of work stress, or exploit workers and children in low-wages countries? Good chance organizational leadership receives shareholders' praise, bonuses, and fame as a captain of industry. No psychotherapy there, and one could only wonder about this double standard.

Corporations and governments debate endlessly on corporate social responsibility, draw up sustainability reporting schemes, codes of conduct etc. I do not deny these agreements can represent steps forward toward sustainable corporate policies. However, what is right or wrong for companies and company leaders to do is not so hard to imagine"