Oh dear, were we wrong in 2009: Facebook as a Sustainability Pillar

Conspicuous, but not Consuming | GOOD – Why Facebook is more important to the environment than solar panels.

Picture of a yellow sign that reads "slow down!!! You killed my chipmunk!! His name was chip!

Reading back to this post I can only feel sadness for the delusions we had about the Internet in the early days. Even as late as 2009. Here is the quote that breaks my heart.

The growth of social networks indicates a fundamental shift in patterns of human behavior. The unsustainable practice of ever-increasing consumption of physical goods, and expressing oneself through what one purchases and displays, is being replaced by increasing consumption of virtual goods through virtual channels. This is good news for the sustainability of our economy.