Trend Questions: Community “management?”

Having been in the “online community” world since around 1997, I have seen “community” ebb and flow. What is different this time around is the credibility that is given to those talented individuals who help steward, facilitate, care, lead, host, cajole and even “manage” online communities. While we can quibble for hours about the definition of online community (and what is or isn’t a community), the role of supporting these things finally has arrived with legitimacy. (That means people sometimes actually get PAID to do the work! Amazing!)

In my work, I am finally seeing people budget for this role – even in tough economic times. “Build it and they will come” has finally come and gone and people have gotten serious about the strategic use of online groups, communities and networks and thus are willing to invest in their care and feeding.

What is happening with online community management where you work/play? Is the role legitimate? In what fields? What kind of value is placed on the role/job?

Social Media in Intl. Dev: Simone Staiger

Next in the podcast series on social media in international development is a dear friend and colleague, Simone Staiger discussing the design, technology and facilitation of a global e-consultation.  Simone is orchestrating 6 regional consultations for the Global Forum on Agricultural Research (GFAR)  in preparation for a major meeting next year. Listen as Simone talks about the technology, process and challenges of the consultation, as well as her unique addition of social media tools (Twitter and blogs) to provide a window “out to the world” on the progress of the e-consultations.

E-consultations seem to be a hot topic these days. I’ll add a few interesting links at the bottom.

podcast-logo Simone_Staiger_OnlineConsultations_15min

URLs Mentioned in the Podcast

About Simone

Simone Staiger-Rivas is a Knowledge Sharing specialist. She is a trained social communicator with 13 years’ experience in the coordination of international communications projects. Her interest lies in the enhancement of collaboration in institutional settings that contribute to organizational learning and change in agricultural research for development. Simone is based at CIAT, Colombia.

Previous & Related Podcasts:

Some interesting links on e-consultations

Backchannel Resources

CC on Flickr from Debs - thanks, DebsA DM Tweet today caused me to go and look and see what resources I’ve posted on the blog about back channel work.  For me,  back channel refers to a number of things that fall into two broad categories:

  • back channel as a text based channel used at live events for a way for participants to be in the conversation and potentially share it out to the wider world, and
  • back channel facilitation in online groups where you make a decision to address issues privately and not “in front” of the whole group.

After a bit of searching, here is what I came up with.

Conference Back Channel

Community Back Channel

Do you have any great back channel tips or resources to share?

Photo Credit: Flickr creative commons from Deb Schultz – thanks, Deb!

What do we mean by engagement online?

doodleheartCandace Whitehead, the Facilitator Support Specialist for the Florida Online Reading Professional Development project  funded by the Florida DOE and housed at the University of Central Florida  http://forpd.ucf.edu contacted me last month inviting me to participate in a web meeting with the cohort of online facilitators working in learning and particularly around literacy issues. The chance to have a conversation with practitioners is always an automatic YES for me. When we talked, Candace suggested the topic of “engagement.” This blog post is a little bit of “thinking out loud” prior to our conversation later this month.

Some rough definitions…

First, it is helpful to clarify what we mean by “engagement” online or offline. For me, it ranges from active participation in a group activity, to the subtle and often invisible internal engagement of listening, thinking, or taking and using what one hears from a group and applying it within or outside of that group. One one end you have very visible ways to observe and measure engagement. At the other end you rarely even know it exists.

I also believe that we engage with people AND with content. So when we talk about “encouraging engagement online” we should be clear what type of engagement we are talking about.  They are different!

That said, I think MOST engagement in both online and offline groups tends towards the invisible side. Think of the quiet person at the party or lecture, the kid on the fringe of the group playing. They are having an experience of being with a group, of experiencing the communications (verbal and non verbal) of the group.

This engagement may be perceived as positive and/or negative. We must let go of the romantic notion that all engagement is positive to the individual and the group as well as the expectation that all online engagement is positive. It isn’t. Trust me on this one!

So why should we care about engagement?
Particularly in the context of learning?

Well, my guess is no engagement = no chance of learning with others or from content. Again, this hinges on my belief that we learn through engagement both with people and content or the myriad of combinations. Many of us learn just fine by ourselves. Many of us need the social aspect of engagement with others to learn, work and play. I’ll leave the academics and people smarter than me to put the proof on the table. I’ll state as a practitioner, engagement is important for learning for individuals and groups. Period.

How do we encourage engagement online?

Now that some very crude and un-scientific definitions of engagement are on the table, let’s look at how we, as facilitators, can encourage engagement online. And how we encourage specific types of engagement in the service of learning.  For this blog post, I’ll focus on social engagement, rather than solo learner engagement with content. Because this is what I suspect Candace is looking for!

Social engagementimaginethepossibilities

First, remember and use what we know about offline engagement. While these may manifest differently online, we should not forget them. And it is odd, but we often do forget them!

  • Address people by name – they are more likely to respond than a generalized comment thrown out to the group. For example, in a web meeting, toss questions both to the group and to individuals.
  • Acknowledge and reciprocate contributions given to you as an individual and to the group. This is especially critical for first time contributions. Online, it is a way to indicate that you “heard” someone, which might be a subtle nod offline.
  • Ask good questions …. and then shut up and let people answer them! I fail at this one often because I love to ANSWER questions.  This is where self awareness and even separation between the role of facilitator and “knowledgable person” (some say “expert.” I resist that a bit.).
  • Paraphrase unclear contributions to check for meaning (if you are lost, it is a good chance someone else is!)
  • Vary the modality or media to accomodate different needs of participants. Be aware that the way you like to  communicate may or may not reflect the needs of others. Vary and see the response to get a sense of what works for individuals and the group. There are always trade offs to accomodate both.
  • Nibble. Break up delivery of content and intersperse activities. For synchronous engagements, consider 7-10 minute chunks in your plan. Online, resist the urge to offer pages to read and think in terms of paragraphs. People generally learn in smaller bites. Think of the overeating trap at buffets! Not so nice, even if you grabbed three lobsters, two steaks, a pile of asparagus and 5 chocolate desserts.
  • Role model passsion, and your own engagement.

Now, how does this change online? There are two areas that beg for some deeper exploration about engagement, one on the software or tool side and the other on the process side. They are very related, so I’m going to mix them up a bit.

  • speakincolorOffline we have non-verbals and body language to assess the state of people in the room. Online we have to do this with both software and process. From a process standpoint we cannot assume we know the state of the others in the group.
    • For example, silence may mean someone is shy, angry or their microphone doesn’t work –> each of these begs a different facilitation strategy. Process wise, we have to ask more often, to “check in. Build this into your process, especially at the start of an interaction when people don’t know each other and technology issues may not yet be sorted out.
    • Use the metrics tools in the software you are using to keep an eye on page views, online indicators, and other measure that can at least tell you if someone has logged on.
    • Use “text” and visual “body language” online in your own communications to help others enrich their use of text.   Yes, even emoticons,  no matter if you don’t like them yourself. They can give tone to text, especially for people who are less experienced at clear writing. (For example: “I am leaned forward towards my screen, devouring this thread, but I’m not sure I undersand fully what you mean by XYZ ” as compared to “What do you mean?” – which could be read in a serious or mocking tone and perhaps leave the other person thinking you don’t care.) I like including images and small audio clips to help assure we are “hearing” each other accurately.
    time

  • Time is different online. People who are always on and respond quickly experience online interaction differently than those who log on less frequently. (Gilly Salmon called this  ” snowflake time“.) The latter can experience a sense of overwhelm and being “left behind.” Make this dynamic visible to the group and encourage the fast posters to slow down a bit and the others to log on a bit more frequently. Understand that if this gap persists, the group may  splinter. If that is the reality, consider sub groups and weave ideas between them as their facilitator.
  • Punctuate time. Alternate synchronous with asynchronous as a way to keep the “heartbeat” of a group going. Like a first time runner, groups “heartbeats” have to be faster at first to build relationships, establish norms and patterns of interaction. Over time as the runner “trains” the heart beats slower. So with the group.  For example in a three week online workshop I like a  minimum of one synchronous telecon interspersed with asynchronous activity. This is a simple matter of attention – which we always find is in short supply!

Yikes, this is getting long.  And I haven’t even touched on identity! Maybe it is time to stop and ask how you engage others online? Share with us your useful practices and tips!

Raising the Bar on Online Event Practices

Alan Levine wrote a deliciously provocative post on last month that I’ve been meaning to comment upon, Five Ways to Run a Deadly Online Seminar . When I read it, my head was bobbing in agreement and recommendations.

Alan shares 5 deadly things. I’d like to re-frame and talk about the skills we should be cultivating and the technology we MUST demand. It has been a while since I wrote about synchronous online facilitation is a focused way.  Plus, I guess this is a natural follow on to this week’s rants on Skills for Learning Professionals and Knowledge Workers (Part 1, part 2, part 3).

First a brief recap of Alan’s 5 “no-no’s.”

  • Make it hard to even get inside. (inside the online meeting room)
  • Don’t let your participants know who else is there. (mask or don’t show attendee list)
  • Make it hard or impossible for the audience to communicate with each other. (no shared chat room)
  • Don’t greet the audience or make them feel welcome.
  • Ignore your audience, make ‘em wait til you fill the hour with your voice, do not involve them at all.

Alan also mentioned Jonathan Finkelstein’s Learning in Real Time (book and web site) and Jon’s mad skills .  Spot on, CogDog!

First of all, let us NOT take our bad meeting and event habits from offline and simply dump them online.  If we start by making better meetings and events, our online events will benefit. By better I mean more participatory, with attention to both the purpose of the gathering and the process.

Before I get into some suggestions, let me offer a tip when you raise the issue of improving meetings and someone says “our meetings are great!” Is this the person who always talks? Who dominates conversations? Who controls the agenda? If so, ask the  people who have to experience this person’s meetings. Often decision makers think everything is just fine because the meeting meets THEIR needs. Look beyond!

Now, suggestions.

  • Focus attention: Synchronous events can provide a heartbeat for an ongoing community, group or network. We put them on our agenda instead of saying “I’ll do that later” and they focus our attention.
  • Design appropriate process: Think about your process design options. World Cafe’s online? Breakouts so more than one or two people can speak. Back channel chat to engage more than audio channels. Turn taking. Breaking presentations down into 7-10 minute segments alternated with interactive periods to maintain engagement. If you have a task to do, consider what steps are needed and design them into the process. Lots of items? Have an agenda.
  • Interact: Content can be compelling, but if you have people’s attention, why not focus on interaction and conversation and save the pushing of content for asynchronous. The exception is when the content is so compellingly delivered that it becomes entertainment. (And I don’t mean that in a trivial way. I mean it in the sense that the presenter so engages us, we are truly listening and captivated.)
  • Facilitate!: Don’t let passive disasters happen. If no one else is stepping up to make your meetings better, take the lead.
    • Heike Phipps doesn’t sit back and let the five bad things happen. She is an active online event designer, facilitator and technology steward.  For a Learntec Event this spring, she decided to experiment with a F2F presentation technique called Pecha Kucha, but ONLINE. She asked for volunteers. I didn’t have any slide decks to run with, so I said, you give me your slides and I’ll invent the narrative. Heike didn’t blink and said yes. On the fly, we created something fun, engaging and on-topic for the learning at hand.
    • Jennifer and her team at WebJunction are great role models. They hosted me last month and wow, what a great job they did. They had a technical host (Libraryguy), an overall host and someone to do live closed captioning to enable those with no access to audio or with hearing impairments to participate in the webinar. Pretty cool!
    • Webheads in Action Online Unconference also showed some creative and very participative chops when they hosted me in June as well. They didn’t wait to be asked to join in the chat – they were chatting, peppering me with questions and generally haveing a good time. Frankly, I think they would have been fine without speakers, they had such a good set of practices to engage with each other!
    • Welcome people as they arrive – simple! Thank them at the end, not just the “presenters.” Simple!
    • Encourage people to welcome each other and move away from a hub/spoke form of interaction. Chat rooms are great for this. Encourage facilitative practices from everyone, not just the facilitator.
    • See more synchronous facilitation examples here.
  • Technologically prepared: Tools can make ya or break ya.
    • The fabulous team at BGSU, hosting the BIG CHANGE Webinar Series, have been trying to find an affordable tool for their events. For the one we did in April, we experienced the snags of a platform with limited interactivity.  This made us work twice as hard.
    • If you must use a less than useful platform, practice a lot and keep your design simple. For more in depth use of  tools, build the group’s capacity to do this over a series of meetings.
    • Design simple, topic related activities that help people learn the tools rather than “telling them” how to use them. We don’t usually remember what we were told at the top of the meeting until we USE the tools in question.
  • Practice, practice practice: Regular meetings build both organizer, presenter and participant skills for making the most out of online events.
    • Last year George Siemens and Stephen Downe’s CCK08 “uncourse” included weekly webinars. I was a guest one week and I was impressed at the engagement practices of the PARTICIPANTS. Lisa Lane reflected on some of the live meeting practices in her overall review of the experience.
    • Leigh Blackall also provided the participants in his online facilitation workshop a chance to design and practice their online event chops with a series of synchronous and asynchronous events.
  • Go visual! Engage the visual senses with shared white boards, pictures instead of miles of bullet pointed slides, video segments and visits to compelling websites using application sharing tools.
  • Blend: Tony Karrer and friends have been offering a range of synchronous events from hour long to multiple day blended synch/asynch events and are building a set of practices.
  • Build on established practices: Telephone skills are a great base for webinar skills. Who are the phone conference call pros in your organization? What are their tips?

What would you add?