Toby, Liz and Nancy on Online Community Relationships

Toby Bloomberg of Diva Marketing had Liz Strauss and I on Blog Talk Radio today. What a trip! Social Media and Social Networks internet radio show 4/2/2009 | Social Media Communities: Real Relationships or Illusions of Friendships?. Take a listen!

Edit: April 3. I’ve removed the embedded player because it auto plays. Sorry. You can click here to here it!

Technology Stewardship for Non Profits

Flickr CCommons by y A bunch of friends and colleagues have just written/edited a new book on stewarding technology in non profits and NGOs. Holly Ross, Katrin Verclas and Alison Levine wrangled some authors together to write Meet Your Mission. You can read about it on their wiki, including seeing chapter outlines and “bonus material.” Here is the overall scoop:

Nonprofit decision makers need to know how IT can help extend the reach and scope of their organizations. With contributions from the top experts in the nonprofit tech field, this book provides nonprofit decision makers with information to make smart, strategic decisions about technology. This book hones in on how to manage technology in an organization and offers practical advice on critical subject matter unfamiliar or mysterious to many in nonprofits. It offers a foundation of Information Technology (IT) and shows how technology can be strategically deployed in their organizations to better accomplish a nonprofit’s mission.

Here are the Chapters/Authors:

PART ONE: PLANNING AND PEOPLE.

Chapter 1: Mission First: Achieving IT Alignment (Steve Heye)
Chapter 2: Managing Technology Change (Dahna Goldstein)
Chapter 3: Measuring the Return on Investment of Technology (Beth Kanter)
Chapter 4: How to Decide: IT Planning and Prioritizing (Peter Campbell)
Chapter 5: Finding and Keeping the Right People (James Weinberg, and Cassie Scarano)
Chapter 6: Budgeting for and Funding Technology (Scott McCallum and Keith R. Thode)

PART TWO: THE TOOLS.

Chapter 7: The Foundation: Introduction to IT and Systems (Kevin Lo and Willow Cook)
Chapter 8: Where Are Your Stakeholders, and What Are They Doing Online (Michael Cervino)
Chapter 9: Effective Online Communications (John Kenyon)
Chapter 10: Donate Now: Online Fundraising (Madeline Stanionis)
Chapter 11: Where Will We Be Tomorrow (Edward Granger-Happ)

The only thing I missed from the outline is ongoing stewardship of technology and the related human processes. Once we have it, what do we do? Regular maintenance, how to support use, etc., is a huge part of stewarding technology in non profits. Maybe that is NTEN’s next book!

Photo Credit: by kevindooley

Tinkering and Playing with Knowledge

cc flickr image by System One GangThe word “tinkering” keeps coming up to my radar screen, and it makes me happy. I love the idea of tinkering and find it central to the practice of stewarding technology for ourselves, our communities and networks. Imagine. Create. Reflect. Share. Adjust and go at it again. Experiment. Mash-up and recreate. Build upon the work of others.  It is for me a deeply ingrained practice of learning both by myself and with others, particularly in my communities of practice. 

Last week, on one of our many, many, many calls in creating the Digital Habitats book, Etienne Wenger noted something about a blog post I had here and on the book blog about experimenting with the community orientations we write about in the book. it was about using the orientations via a spidergraph to explore and understand one’s community. I wrote about how Shawn Callahan had taken the idea in one direction, and I in another. Etienne mentioned on the call that he had been doing this for a long time. I stopped short, feeling embarassed that I had not recognized that I had tinkered upon HIS work, and our work, and then Shawn tinkered upon it in his own way. It made me more aware of recognizing the substrate upon which we tinker. The shoulders upon which we stand.  Etienne said something to the effect that despite the hours we spend working on the book together (along with John Smith), we often don’t know what each other is working on. We are tinkering more alone than together. 

This made me realize I had been focusing on tinkering as an individual…

John Seely Brown was recently interviewed about education and he focused on this role of tinkering. He says in the video linked below, “Let me take my imagination and build something from it. Does it work? If not, why not. If it does work, can it work better?” Be open to criticism.  Brown talks about a networked world as an open source world that facilitates this tinkering. And about how our identities are now bound up in what we have created alone and with others. And how others have built upon what I have built. New social capital.

 Take a peek.

www.johnseelybrown.com “I am what I create” says John Seely Brown addressing the Carnegie Foundation for the Advancement of Teaching – Stanford, CA, Oct. 23-25, 2008

So we have the idea of tinkering as a way of creating our identity in the world. Tinkering as a way of learning and creating with and for others. 

cc Flickr image by kafkanAlex Soojung-Kim Pang looks at the origins of tinkering and why it feels on the rise again. (Go see the whole post – it is fabulous.)

Think of the historically contingent forces shaping tinkering first. I see several things influencing it:

  • The counterculture. Around here, countercultural attitudes towards technology– explored by John Markoff in What the Dormouse Said (here’s my review of it), Theodore Roszak (his Satori to Silicon Valley is still one of the best essays on the historical relationship between the counterculture and personal computing) are still very strong, and the assumption that technologies should be used by people for personal empowerment. Tinkering bears a family resemblance to the activities embodied in the Whole Earth Catalog.
     
  • Agile software. Mike sees some similarities between agile software development and tinkering; in particular, both are attempts to break out of traditional, hard-to-scale ways of creating things.
     
  • The EULA rebellion. The fact that you’re forbidden from opening a box, that some software companies insist that you’re just renting their products, and that hardware makers intentionally cripple their devices, is a challenge to hackers and tinkerers. Tinkering is defined in part in terms of a resistance to consumer culture and the restrictive policies of corporations.
     
  • Users as Innovators. The fundamental assumption that users can do cool, worthwhile, inspiring, innovative things is a huge driver. Tinkering is partly an answer to the traditional assumption that people who buy things are “consumers”– passive, thoughtless, and reactive, people whose needs are not only served by companies, but are defined by them as well. When you tinker, you don’t just take control of your stuff; you begin to take control of yourself. (John Thackara talks about user innovation wonderfully in his book In the Bubble. As C. K. Prahalad argues, this isn’t a phenomenon restricted to users who are high-tech geeks: companies serving the base of the pyramid see the poor as innovators.)
     
  • Open source. Pretty obvious. This is an ideological inspiration, and a social one: open source software development is a highly collective process that has created some interesting mechanisms for incorporating individual work into a larger system, while still providing credit and social capital for developers.
     
  • The shift from means to meaning. This is a term that my Innovation Lab friends came up with a few years ago. Tinkering is a way of investing new meanings in things, or creating objects that mean something: by putting yourself into a device, or customizing it to better suit your needs, you’re making that thing more meaningful. (Daniel Pink also talks about it in his book A Whole New Mind, on the shift from the Information Age to the Conceptual Age. The geodesic dome is a great example of a technology whose meaning was defined– and redefined– by users.)
     
  • From manual labor to manual leisure. Finally, I wouldn’t discount the fact that you can see breaking open devices as a leisure activity, rather than something you do out of economic necessity, as influencing the movement. Two hundred years ago, tinkering as a social activity– as something that you did as an act of resistance, curiosity, participation in a social movement, expression of a desire to invest things with meaning– just didn’t exist: it’s what you did with stuff in order to survive the winter. Even fifty years ago, there was an assumption that “working with your hands” defined you as lower class: “My son won’t work with his hands” was an aspiration declaration. Today, though, when many of us work in offices or stores, and lift things or run for leisure, manual labor can become a form of entertainment.

 

 ilmungo
ilmungo

Anne Balsamo, who has written quite a bit on tinkering,
reflects…

 

1) Why is tinkering and “hand-making” important at this historical juncture?
2) What are the key sensibilities of a tinkerer?
3) How is an interest in tinkering stimulated or provoked?
4) What new tinkering practices are emerging in contemporary culture, especially in light of the rise of makers’ culture?
5) What is the relationship between tinkering and knowledge formation?
6) What research has already been done on tinkering as a mode of learning?  What research might be needed to understand it better?
7) How should we rethink the notion of tinkering in light of digital media?

Anne’s post has more video’s of people talking about Tinkering that were created with the Seely-Brown video shown above. Again, if you are interested in tinkering, it is worth clicking into Anne’s piece. (As a side note, Anne is also interested in the “corporeal (body-based) dimension of digitally mediated learning ” which pings on my recent note on the kinesthetic!)

So are we in the age of tinkering? Should we be paying more attention to our tinkering practices and patterns? How are YOU tinkering these days? 

 

More recent posts on Tinkering, many inspired by the John Seely Brown video.

Knowledge Sharing in Agriculture: the KS Toolkit

Many of you know that I have been part of the creation of the KS Toolkit. Here is an article that talks about the creation of the Toolkit. Knowledge Sharing in the CGIAR – Tools and Methods for Sharing Knowledge: The CGIAR’s Wiki Approach (pdf). It is also mentioned on
  The participatory web – new potentials for ICT in rural areas

Twitter as Search Engine or Community Seed

Photo by choconancyThe folks over at BrandonHall, the learning folks who blog lots of interesting links, pointed out a value of Twitter that not all of us may have seen yet. Twitter as a search engine. This was interesting to me because I’m co-leading a short online workshop introducing social media in a global international development network. The question always comes up “why would we be interested in something like Twitter. One application I try to show is Twitter as social listening. But I never really conceptualized it as search.   So I thought I’d put it to the test.

First, I searched for something for me. Chocolate, of course. But you have to have a question in mind to make the search meaningful beyond curiosity. I wanted to get a sense of how many people were tweeting about chocolate, and if their tweets were about their obsession, or if there was valuable information about chocolate flying around the tweetosphere. (Is that a word?)

Well, the answer is yes and yes. The first page of results were from tweets that happened within a two minute time frame. LOTS of volume. For example, flamingo_punk Wrote: “Mmmm! Chocolate mini-wheats rock my socks.” There were lots of passionate chocolate tweets like this. On the information side I found:

  • SavingEverydayOff to work! I leave you with this: An ounce of chocolate contains about 20 mg of caffeine…
  • recr@MortgageChick They say it takes 21 days for a ‘change’ to become a habit. try subing coffee or lattes with hot chocolate. worked for me.
  • 2chaosNYSE commentator: “If the last depression brought innovation, like thechocolate chip cookie, I hope this gives us more than the snuggie” Ha 
That last one bolstered my outlook of the current economic situation. Ha! is right! But chocolate is a wide ranging topic so using Twitter to search and listen would give you many results and you could aggregate that information to watch trends on a topic quickly. 
So what happens when I search for a narrower topic that might be of interest to my workshop colleagues, such as “climate change” or “agricultural research?”
Climate change gave me on the first page a lot of links and serious tweets about the issue. Clearly, climate change advocates have taken up tweeting. Note the twitter names — they are using their twitter IDs as a part of the communication issues strategy. It is like a breaking news ticker. The volume of tweets on this topic (the first page of returns were all posts within 15 minutes) indicates this may be a very useful “social listening” resource for organizations working on climate change. 
I thought agricultural research might be a bit thinner. I was wrong.  But the timing is much different. The links on the first search page were between 1 and 20 days ago, but they were far more focused than the wide ranging chocolate tag. Interestingly, I knew about 20% of the tweeters on the first two pages — it is a much smaller network. There were also tweet replies @ users within the first two pages, showing connections between those tweeters.  So I start to wonder, is there an audience for agricultural research tweets yet? Is it in the growth phase while chocolate may be overwhelming in the amount of ongoing tweets?
All in all, this 25 minute exercise told me a lot about Twitter as a social listening tool. For me, watching a twitter search stream over time is a form of scanning one subset of the world and what it is thinking about that topic. I am not quite as clear about how searching Twitter as a one-off search can pay off. The time frame is so short, or if you want to go longer, you have to awkwardly search back through page after page of tweets. It is not yet easy. If you captured the stream via an RSS feed and than analyzed it later as a search, that might be easier.
Still, I’m fascinated by the listening site. Watching tweets can tell me about both what people are tweeting, but more interesting to me from a work perspective, is who is tweeting about a topic and how connected tweeters are around a topic.  Is a Twitter topic a seed for a new community?   Can a community or a network emerge around a shared tweeting topic like it can around a social bookmarking tag? Is a trend of tweets a community  indicator? It certainly is when people use a hashtag to tweet event or topic related tweets. 
How would a community technology steward use Twitter? Would they want to encourage some sort of community usage of keywords or tags? Would they want to go more focused with a hashtag? Ah, but now I’m roaming far outside of my initial “twitter as search” question. See how tantalizing this is?
Do you use Twitter as a search engine? If yes, how is it working out for you?

P.S. Edited in later — some additional Twitter Search resources, thanks to all you fab commentors. I’ll keep coming back and editing them in.