[ Home | Online Community Toolkit |Online Community Resources ] What types of virtual communities can I build and what tools are available?
By Sue Boettcher The purpose of your community and the needs of the group will dictate what
tools you use and kind of community you build. Internet access, access costs, computer and browser types, geographic and time zone issues all affect the type of community you'll build. If you've got a group of people who all have high Internet connection costs, or who don't have web access, you might be best off using the email, email topic subscription features,and newsletters rather than expecting people
to show up and spend (expensive) time in online in conferencing. If you have
a geographically diverse group with international time zone disparities, it's hard to get them together for a chat very often, which requires that people show up at the same time and place. In addition, you'll need to decide if you want a private or a public community.
If you're discussing sensitive or private issues, as might be the case in an
illness-support group, or a business workgroup, you may want to develop a private
community. If you want to attract new and diverse members
and ideas, you should choose a public community. Types of Communities People come together online for all kinds of reasons: (please note: many of these links no longer work. A testment to what happens in 3 years!) Issues to Consider You probably have a pretty good idea why you want to build a community and
what sorts of visitors you have in mind. If you think about it, you can probably
figure out what types of people would be most likely to visit, where they're
likely to be located, and what kinds of equipment and internet connection they'll
have. These are crucial issues to keep in mind as you decide what types of tools
will work best to help your community members connect. Here's a short checklist of issues to consider when you decide what tools will
work best for you: Public vs. Private Communities Another decision you'll need to make is whether your community will be public
or private. Will it be open to just anyone who happens by, or will it be be
private, requiring some kind of application to be made or requirement to be
met before access is granted? If it's private, who gets to decide who gets in,
and what are the criteria? Private communities are safer from disruptive individuals who
can make life difficult for everyone. They're good places for business
workgroups, for illness-support groups, and for families, as well as groups
discussing sensitive or private subjects. But it may be difficult with private
communities to get enough community members to create what's known as "critical
mass" - where there are enough people participating for the community to take
on a life of its own. Public communities generally have
more potential for growth and diversity. Community-building tools include email, newsgroups, chat, message boards. Here
are some of the advantages and disadvantages of each type of tool. Email: An email list, sometimes called a Listserv, after the Listserv
software which often used to run email lists, is a community
tool which connects people via email messages. There is one central address
to which everyone sends messages for the group, and from there the email is
sent out to all subscribers. A person receiving the mail has the choice to respond
either to the sender individually, or to the whole list. Digest forms are often
available for people who prefer to get one or more longer emails with lots of
messages in it rather than each individual post as it arrives. Email lists are
sometimes moderated, meaning each post is approved by a moderator, or the list
owner, before it is sent out. Some web-based community-building systems include email tools to mail everyone in your group, as well
as the ability to create sub-group mailing lists and send newsletters. Other Roles for Email: Some community software has a feature called "topic subscription" which allows people to participate in conferencing via email. They receive the posts in their mailbox rather than signing onto a website. You might suggest to users with expensive online costs that they subscribe and
participate in that way. Email can also be used as an adjunct to your other community tools. You can
send newsletters to keep in touch with those who don't visit your community
regularly. A newsletter can help you keep these people in touch with what's
new, reminding them that your community is there when it arrives in their mailbox.
Remember, though, that your newsletter list should always be opt-in - in other
words, don't spam people who don't want it. Newsgroups: Newsgroups are like a cross between public message boards and an email list.
You have to subscribe to a newsgroup, and sometimes only subscribers can post
a message. They are usually not moderated, and it's not unusual for newsgroups
to get quite contentious. There are long-established netiquette
rules about how to behave in a newsgroup. To read newsgroup messages, you need a newsgroup reader. Often these come with
your browser (like Netscape Messenger) or your email software (Microsoft Outlook).
You subscribe to the newsgroup, download the "headers," or title lines,
and then you can read as many or as few of the actual messages as you choose.
DejaNews is a searchable archive of thousands of different newsgroups. If you
want a flavor of newsgroup life, take a look there. http://www.dejanews.com The advantages and disadvantages are similar to email, with two differences: Newsgroups are not "push" technology - you still have to remember to go check
them. And with news readers, you can download just the titles ("headers") of
messages and avoid downloading the entire message if, based on the title, you
don't want to read it. Chat: Chat is simultaneous communication by people who are online at the same time
and typing messages to each other. Chat can be done in public rooms, open to
anyone, or private rooms where only those of the community can enter. Chat is
usually, but not always, a many-to-many communication mode - in other words,
there are a group of people in a room at once, conversing. It
can also be used for one-to-one meetings, brainstorm sessions and other work-oriented
applications. So don't think of it as just a casual social tool. It's also possible online to use software to send "live" or "instant" messages
to one particular user. This is a one-to-one communication. On some systems
you can use built-in "live message" features to do this. Some online community system's chat is based on IRC, which allows more or less universal access, in case the person's computer
is unable to use the usual Java interface. Message Boards/Conferencing: Message board software online is much like a message board in an office or
school: you post a message on the board and come back an hour, a day, or a week
later to see if anyone has responded to it. Therefore, message board communication
is asynchronous - all participants don't have to be online at the same time.
Message boards are also sometimes called "forums"
or "conferencing." There are two ways to organize messages in a message board system: threaded
and linear. Some software allows you to choose which way you want to present
the material. With a threaded system, messages are arranged into "threads," or topics.
A message will be attached to the message to which it's replying, whether or not it appears in chronological order. Often you'll see only one message per HTML page. Advantages of threaded boards: Disadvantages of threaded boards: With a linear system, each post in a given topic arrives in chronological
order. The result is more like a real conversation. Often with a linear
system you can read more than one post per HTML page, which speeds things
up when you're reading. Linear message boards are sometimes called "Conferencing,". Advantages of linear boards: Once you have your community goals worked out, your users in mind, and your
tools selected, you have a good foundation for community building. But there's
more: Administrative Tools: Any community needs host tools. Common host tools are broken into two basic categories: content management and user management. Trying to run a community without host tools is a little like driving without
car insurance. You'll need some experience and training in how to host or facilitate. This includes some familiarity with your host tools, but mostly involves an experiential knowledge of how online community works and how best to deal with disruptions. You, by virtue of your host role, will be seen by a cop by some, a mom or dad by others, and a regular user by almost no one. Try to keep things in perspective by remembering that any flak you get is not personal. Beyond the "big brother/sister" issues, it's important to know how to facilitate conversation: when to ask leading questions, when to email people privately, when to post publicly, and when to say nothing and let conversation flow. One of the things that keeps people coming back to communities is good, fresh content. In one way, your users are generating their own content by continuing their conversations in your community space, but it sometimes helps to be able to provide other content to them. This can be in the form of links to other appropriate, interesting sites, articles written by you or other community members, or discussion-starter posts from you which help to jump-start a conversation about some hot topic or vital issue. Publicity : "If you build it, they will come." Well, on the web, that's not exactly true. Publicity and marketing are crucial to your community's success. If no one knows about it, no one will show up. Depending on your community's goals, you may find that one or all of these techniques are what you need to draw traffic: One of the very best sites with ideas about promotion is Virtual Promote.
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