|
Tool |
Defining Criteria |
Use For: |
|
Conferences |
A collection of member posts over time in a linear sequence |
- Ongoing casual conversations
- Ongoing focused, topic-centric conversations
- Brainstorming
- Dialog or advocacy
- Building relationships
- Story telling
- "Fun" topics like "just 3 words"
|
|
Forums |
A collection of member posts over time in a threaded sequence |
- Q&A, FAQ building
- Posting resource information (URLs, quotes, etc.)
- Conversations that more more 1 on 1 than for larger groups such as a student/teacher interaction.
|
|
Email Newsletters |
something that appears in your mailbox |
- Update members on community status
- Draw participation and increase traffic (use links)
- Provide content for member response in conferences and forums
|
|
Email |
something that appears in your mailbox |
- Communicate one-on-one with a member (such as dealing with problems, questions that are not of interest to rest of membership, etc.)
- Invite people to participate in a community
- Provide community rules or other introductory information.
|
|
Chat |
Things that happen instantly |
- "Get to Know"
- Provide access to guest members or celebrities and experts
- Build relationships
- Live "events" such as seminars, q&a, etc. (limited interactivity with higher number of participants)
|
|
Internet Broadcast Events |
something you to to the web to view, synchronous, limited interactivity |
- Communicate synchronously, one-on-many with a larger audience.
- Can archive for later viewing
- Can utlize streaming media (audio/video)
- Disseminate information
- Poll
- Moderated public or private Q&A
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